Metric v1.0, updated 2026-07-07

What internal PageRank is

How link equity flows through your own site, and why buried pages lose out.

Diagram illustrating What internal PageRank is

Internal PageRank is a score for each page based on how your own links point around your site. It works like the original PageRank: a page passes a share of its score along each followed link, the shares add up and the process repeats until it settles. A damping factor of 0.85 keeps it stable and models a reader who sometimes stops and jumps elsewhere.

The point is that not all pages are equal in the eyes of a crawler, and your linking decides which. A page linked from many strong pages inherits their weight. A page reached only through the nav or footer, or buried several clicks deep, gets little, even if the content is your best.

Kenovar computes this over a crawl of your site and shows it per page in the link graph. Use it to find valuable pages starved of internal links, and to see where equity leaks: links to dead pages or out through tracking parameter URLs. A noindex page is a special case worth knowing: it cannot itself be indexed, but if it is noindex,follow it still passes its link equity onward, so it is not a leak in the way a dead link is.

To raise a page, add contextual links to it from relevant pages that already have weight. To stop a leak, fix or remove links into dead ends.

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